Several weeks ago, in early May, Insider ran a story that declared the demise of the Metaverse, describing it as a fad bound to go the way of Google Glass. A number of retorts soon emerged to defend the Metaverse and the potential waiting to be explored. It is hard to ignore though that Microsoft and Disney pulled back their Metaverse efforts, laying off workers focused on that virtual space along with other company-wide staff cuts.
It also must be said that the hype and usage of generative AI around the world has shifted much of the public’s attention away from the Metaverse.
The future of the Metaverse seems malleable despite the dirt Insider tossed on it, especially with some folks who were behind video games “Fortnite” and “PUBG” reportedly seeing opportunities there.
Recently, Forbes featured a piece on the potential for generative AI to make it easier to create digital twins — those virtual representations of, among other things, real-world parts and equipment used to test and examine possible performance issues that might surface.
So maybe what we got wrong was not understanding a real-world use case for something virtual. Instead of trying “Everything Everywhere All at Once,” the Metaverse needs to simplify its bedrock.
What if the Metaverse, first and primarily, was home to digital twins?