With two Wi-Fi specs approved in the last three years and another coming down the pike, there’s no time like the present for IT managers to get up to speed on trends for analytic packages that help techs decide to install, design, manage, and upgrade their wireless networks.
At present, coverage of Wi-Fi analytics has focused on early users in the sports and entertainment verticals as they are among the earliest users, especially in pro football, of the latest and greatest version of Wi-Fi (6 and 6E). They use analytics to analyze data from fans in the stands to power fan marketing programs. Retail is another heavy Wi-Fi vertical user but typically uses “older” versions of Wi-Fi in locations.
Concurrently, midsize and large enterprises are collecting Wi-Fi analytics data from their LANs and feeding them into models designed to improve user experience and network quality, often from networks in far-flung locales. This contrasts with the analytics performed for single-site sports venues that are especially focused on understanding visitor behavior.