If you’ve been using a specific tool to send mass emails, you might consider Gmail. Using a handy marketing feature called Multi-Send, you can send email blasts inside or outside your organization.
Note: As of August 2022, Google Workspace subscribers with the following accounts can use the feature: Workspace Individual, Business Standard or Plus, Enterprise Starter, Standard, or Plus, and Education Standard or Plus.
Gmail Multi-Send Features and Limits
When you enable Multi-Send in the Compose window, the header turns purple and a Continue button replaces the Send button. You’ll also see a message at the bottom of the window confirming you’re in Multi-Send mode.
A unique Unsubscribe link is added to each email. Recipients can use the link to unsubscribe or resubscribe and you’ll receive notifications for these actions. If you include a recipient who previously unsubscribed, they are automatically removed from the email.
Keep the following limitations in mind when using the feature:
- Multi-Send is available for external recipients by default for Google Workspace Business customers.
- Multi-Send is limited to internal recipients by default for Google Workspace Enterprise Starter and above along with Google Workspace for Education accounts. Check with your admin for sending mass emails to external recipients.
- You can add up to 1,500 recipients in the To field which is the maximum number of emails you can send per day.
- There is no limit to the number of distinct recipients you can send to each month.
- You can only have one recipient in the CC or BCC field and that recipient receives a copy of each email.
- You cannot use Reply, Forward, Scheduling, or Confidential mode when using Multi-Send.
- The feature doesn’t support mail merge or email personalization.
- If you add an attachment, the size for that attachment in each email counts toward your storage. To avoid this, you can share a link to the file in Google Drive instead.
Create Mass Emails Using Multi-Send
If you’re ready to create your announcement, newsletter, or other communication with Multi-Send, head to Gmail, sign in, and select Compose.
In the bottom toolbar of the Compose window, click the Multi-Send button (double envelope) to enable the feature. The first time you use the feature, you’ll see a brief explanation of it, select “Turn On” to continue. Moving forward, simply click the Multi-Send button to use the feature.
As mentioned earlier, you’ll see your window display a purple header which is a handy indicator that you’re using this mode. You’ll also notice the feature description message at the bottom of the window and the Unsubscribe link placeholder.
To turn off this mode after you enable it, select “Turn Off” in the help message or click the Multi-Send button to disable it and return to a regular email window.
Next, add the recipients in the To field. You can also use a mailing list from Google Contacts. To do so, select the Recipient field and click “To” which opens a pop-up window for your contacts. Choose the contacts or list and you’ll see your recipients appear in the To field.
Then, compose your message and enter the Subject line as you normally would. Select “Continue.”
The first time you use the feature, you’ll a message about email best practices and avoiding junk mail. It might be a good idea to select “Learn More” for additional information so that you adhere to these practices. You can then select “Don’t Show Again” to stop seeing the message and “Got It” to continue.
If you included a recipient who previously unsubscribed, you’ll see this on the next screen along with the number of recipients you’ve included.
To send yourself a test email to view, select “Send Preview.” When you’re ready to send the mass email, select “Send All.”
Sending mass emails that include an unsubscribe link is a wonderful Gmail feature for your marketing communications. Take advantage of this built-in tool for your next newsletter or announcement!